Presets: First Page Sage blended CPL
A lead costs you at least this much to replace.
Estimate from industry benchmarks
Your CAPTCHA is probably costing you $19,800 / month in lost leads.
99 lost leads / month
$237,600 lost / year
We count only the share of abandonment we attribute to CAPTCHA, never the whole gap between starts and submits.
Lost $ / month = (form starts − form submits) × CAPTCHA share × value per lead
≈ 10% of starters ÷ 55% abandoning.
Sources: Foundry CRO, Peakhour summary of Stanford / Forrester / Datadome, UC Irvine arXiv 2307.12108
Value per lead defaults to $200. Blended cost per lead in 2026 is ≈ $214 cross-industry.
Sources: Prospeo compilation, SEJ / WordStream 2026
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We read two event counts, form_start and form_submit, for the last 180 days, and nothing else. We keep only your property ID and the 30-day totals in your report.
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GA4 records form_start and form_submit only when the Form interactions setting in Enhanced measurement is on.
- In Admin, under Data collection and modification, click Data streams, then click your web stream.
- Under Enhanced measurement, click the settings icon.
- Turn on Form interactions and save.
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- Form starts
- Form submits
- Completion rate
Presets: First Page Sage blended CPL
A lead costs you at least this much to replace.
Your CAPTCHA is probably costing you / month in lost leads.
Too little data to be reliable
lost leads / month
lost / year
Tracking looks off: GA4 recorded more form submits than starts, so completion is capped at 100%.
These are totals across all forms on this property.
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We count only the share of abandonment we attribute to CAPTCHA, never the whole gap between starts and submits.
Lost $ / month = (form starts − form submits) × CAPTCHA share × value per lead
≈ 10% of starters ÷ 55% abandoning.
Sources: Foundry CRO, Peakhour summary of Stanford / Forrester / Datadome, UC Irvine arXiv 2307.12108
Value per lead defaults to $200. Blended cost per lead in 2026 is ≈ $214 cross-industry.
Sources: Prospeo compilation, SEJ / WordStream 2026
Session expired. Your report is in your inbox
Sent again.
You can resend once a minute, up to 5 times a day.
We can no longer read this property, so we can't resend the report.
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